We are Seedcom.

We are a diverse and cohesive group of companies in the fields of technology, retail, services and production led by a team that commits to creating a difference for Vietnam.
We are the first company to adopt the 'new retail' model in Vietnam, and we will continue learning and applying breakthrough technologies to deliver excellent customer experiences.

Seedcom Team

We commit operating Seedcom with its leadership principles

Đinh Anh Huân

Huan Dinh

Chairman

CTO

Huynh Phung Huynh (Donald)

CTO

CFO

Quynh Anh Le

CFO

CEO Kingfoodmart

Thuy Nguyen Thi Ngoc

CEO Kingfoodmart

CEO New retail CPG

Hai Hoang

CEO New Retail CPG

Leadership Principles

We live and work by 10 Leadership Principles that helped us stay together and make the dream come true.

integrity
Customers - first
Responsibility
Courage
Respect
Obsessed about Customer
Raise Standard
Make Bold Decisions
Create Clearity
Deliver Result
Attract and Develop Leaders
Create Energy
Ownership
Go Granular
Open to learn

Leaders are preoccupied and spend disproportionate time to understand, build and deliver differentiated products and experience for customers.

Leaders continuously raise expectation for products and services we provide to external and internal customers. Beyond that, they set high standard and set high goal for themselves and their own teams.

Leaders make fast and bold decisions based on facts and data, but don’t wait to have all the information to move forward. Many of decisions can be modified, or even reversed.

Leaders cut through the complexity, shape and communicate clearly directions and priorities.

Leaders rally everyone to create value and deliver the result that they commit.

Leaders’ biggest job is to learn, attract, provide challenges, empowerment and coaching for other leaders. They relentlessly raise the quality of their team.

Leaders create and nurture energy of people and the organization towards common goals.

Leaders own their commitment. They don’t say “it’s not my responsibility“. They advance the goal of the whole organization, not just their own.

Leaders develop deep understanding of key aspects of the business. They audit often to find anecdotes to measurements and reports. They don’t say “it’s below my level”

Leaders actively seek for new and different ideas, apply new ways of doing things and technologies into their work. They learn from their own mistakes, apply the lessons and move on.

Life at Seedcom

We incubate young leaders. At Seedcom, you control your own work, result and process every day in dynamic work environment. The diversity culture enable you catch many rotation opportunities.

Seedcom Spring